First Part: Countries

Chapter 1:

Dr. Christian Hauer, attorney at law, Vienna

Chapter 2:

Prof. Dr. Hendrik Vanhees, professor at the University of Antwerp, University of Gent

Chapter 3:

L. A. Kelly Gill, B.A. (Hons.), LL.B., LL.M., attorney at law, lecturer at the University of Toronto and the University of Western Ontario, Toronto

Chapter 4:

Lian Yunze, attorney at law, Beijing
Connie Zhuang, attorney at law, Beijing
Yi Wenhui, attorney at law, Beijing

Chapter 5:
Czech Republic

Prof. JUDr. Petr Hajn, DrSc., emeritus professor of the Masaryk University of Brno
Prof. JUDr. Ivo Telec
, CSc., professor of the Masaryk University of Brno

Chapter 6:

Dr. Pascale Tréfigny, senior lecturer, University of Grenoble II

Chapter 7:

Prof. Dr. Paul Lange, attorney at law, honorary professor at the Niederrhein University of Applied Science, Düsseldorf

Chapter 8:

Prof. Avv. Adriano Vanzetti, attorney at law, emeritus professor at the Catholic University of Milan, Milan

Chapter 9:

Kazuko Matsuo, LL.B., LL.M., M.C.J, attorney at law, Tokyo

Chapter 10:

Prof. José de Oliveira Ascenção, attorney at law, emeritus professor at the University of Lisbon, Lisbon

Chapter 11:

Prof. Alexander Petrovic Sergeev, professor at the St. Petersburg State University, St. Petersburg

Chapter 12:

Prof. Dr. Eugen Marbach, attorney at law, titulary professor at the University of Berne
Peter Widmer, attorney at law, Berne

Chapter 13:
The Netherlands

Dr. P.A.C.E. Paul Van der Kooij, senior lecturer, Leiden University

Chapter 14:
United Kingdom

Phillip Johnson Ph. D, LLB, LLM, Barrister, London

Second Part:  Brand strategy

Dr. Klaus Schmidt († 2007), formerly Henrion, Ludlow, Schmidt, London

Third Part: Brand valuation

Prof. Dr. Klaus Brandmeyer, Hamburg, Brandmeyer Markenberatung GmbH & Co. KG, University of Management and Communication UMC Potsdam
Dr. Ottmar Franzen, director of Konzept & Markt GmbH Gesellschaft für Marketingforschung und Beratung; Vice President of the Commitee of „Brand evaluation“ at the association DIN e. V., Wiesbaden
Dr. Roland Schulz, previously managing shareholder of the HENKEL GROUP, Düsseldorf

Language consulting: Jeremy Phillips

Intellectual Property Consultant, Olswang LLP; Research Director, Intellectual Property Institute; Professorial Fellow, Queen Mary Intellectual Property Research Institute; Professor, Magister Lvcentinus, University of Alicante.

International Trade Mark and Sign Protection

Gen. Editor: Prof. Dr. Paul Lange
1341 pages
May, 14 th, 2010


further informations C.H. Beck


further informations Hart Publishing, Oxford


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